ITV Showcases Dubrovnik's Charm and Cuisine to UK Audiences
14.07.2024
Dubrovnik and Zaton played host to a prestigious ITV recording last week organized in collaboration with the Dubrovnik Tourist Board, Croatian National Tourist Board, and AVIAREPS. Led by British chef John Torode, the production team explored the city's cultural and culinary delights, highlighting its heritage through traditional dishes prepared at the Kasar Tavern in Zaton. The live broadcast on "This Morning" captivated a multi-million British audience, showcasing Dubrovnik's scenic beauty and rich gastronomic offerings.
Director Miro Drašković of the Dubrovnik Tourist Board emphasized the city's year-round appeal and commitment to sustainable tourism during an interview with John Torode. The episode's success is expected to further boost Dubrovnik's popularity among British travelers, aligning with Croatia's sustainable tourism initiatives.
Natalie Bloxham, producer at ITV, praised Dubrovnik's enchanting ambiance and seamless organization, underscoring its allure in the UK market. The collaboration promises to elevate Dubrovnik's profile and attract discerning British tourists seeking authentic luxury travel experiences.
