Dubrovnik at ITB Berlin - one of the most important trade fairs for the city
09.03.2023
At the leading tourism fair, the ITB in Berlin, the Dubrovnik Tourist Board, as one of the co-exhibitors at the stand of the Croatian Tourist Board, from March 7 to 9, is presenting the tourist offer of the City. Dubrovnik as a tourist destination is traditionally extremely popular on the German market and German tourists are always among the most numerous in the City. Representatives of the Dubrovnik Tourist Board will meet with numerous German tour operators, representatives of airlines and the media at the fair in Berlin.
For the first time as a 100 percent B2B event with a clear focus on the needs of exhibiting companies, the fair will ensure more effective networking and business contracting over three days. The Berlin fair is one of the most important for Croatia and Dubrovnik - in 2022, German tourists were in fourth place in terms of numbers. And they achieved 92,902 tourist arrivals and 273,170 overnight stays.
Under the slogan "Transformation Management", the fair will feature leading industry experts discussing the current challenges facing the global tourism industry in the wake of the COVID-19 pandemic and labour shortages. Climate change, energy supply and global security policies will also be discussed, taking into account their significant impact on trends in tourism and the travel industry.
